Stay up to date with ADAABA
ADAABA'S STORY
Adaaba is dedicated to the full, multifaceted life of a woman. Her health, her work, her home, her style, her relationship to the culture around her. A woman's health isn't a smaller version of general health, it's its own science. We start there, and let it shape every story we tell.
November 2020
Launch of Adaaba as a Wellness Blog
Adaaba began as a space dedicated to empowering individuals with insights on wellness, self-care, and personal growth.
January 2022
The Evolution into a Wellness and Lifestyle Magazine
What started as a blog grew into a full-fledged magazine, blending wellness with lifestyle content to inspire and elevate our readers’ lives.
July 2022
Expansion of Our Team
To meet the growing demand for diverse perspectives and expertise, our team expanded, bringing together professionals who share a commitment to empowering women.
May 2024
Our First Live Experience: Mindful May
Adaaba hosted Mindful May, an event focused on fostering well-being and self-discovery. Topics like Maintaining a Healthy Mind, Adapting to Your Body as You Get Older, and Discovering the Beauty Within sparked insightful conversations and connections.
November 2024
Launch of Our Signature Scent through Adaaba Collection
Adaaba’s journey expanded into the world of luxury products with the launch of our signature scent—an embodiment of the essence and values that Adaaba represents. The purpose of this was to connect with the Adaaba Woman in a more intimate way.
Founded in 2020 by Efuwa Adaaba Tomety, Adaaba began as a wellness blog, built on a simple belief: a woman’s wellness isn’t just her body. It’s her work, her style, her home, and the culture she moves through.
That belief hasn’t changed. It has simply grown to encompass more of what it means to live well and intentionally.
At the center of it all is a simple hope: that every woman who reads Adaaba comes away with something useful — a new perspective, a better question, or a little more understanding of herself and the world around her.
HISTORY
A scroll through our timeline...
ADAABA COLLECTION
As Adaaba grew, so did the desire to create something that could bring our community closer. Something that could exist beyond the pages of the magazine and become part of everyday life.
Adaaba Collection is where that desire takes shape: thoughtful, beautifully made objects that express the world Adaaba represents. Things to give, to share, and to live with.
The same belief that shapes everything we write, now something you can hold.